If you aspire to grow your business and take it to the next level, then apart from your clients one of the most essential things you are going to need is the formidable support of a key business partner. viz: your banker.
Corporate India is witness to the fact that a banker is instrumental in making or breaking a business. It is therefore imperative, that you enroll the services of the right banking partner which is not a fair-weather friend.
After studying more than 1265 successful debt-driven businesses over the past 10 years, we have observed a pattern in how these businesses have gone about choosing the right banker for themselves.
Listed below are their TOP 3 parameters.
1 INTENT
How would you rate the effort of your banker to understand the operating model of your business? Is the banker only interested in talking about his products, services, and pricing OR Is he keen to understand what are the TRUE financial challenges that you are facing in your business before offering you the most OPTIMAL solution?
The preliminary discussion that a banker has with you is an indication of the value system within the bank. Do they just say “customer first” or do they also act “customer first”. This intent is revealed at the outset itself.
If you want to understand how good your current banker partner is, then please book your consultation session for FREE (worth Rs.2500/- only for 1st-time users)